Consumerism: Less is More

Last year was an interesting change in pace. No one really knew which way to turn and the only time we were sure what was happening was when we were strictly told we weren’t allowed to go anywhere. This led to a huge increase in online sales and home deliveries. It reached an excessive point where no one really understood why they were purchasing what they were, to later realise it was only because they had nothing else to do.

The increase in sales proved a small percentage but equated to trillions of dollars. A great deal of these items are now not used or put to the back of the cupboard. We are consumers and we live in a world targeted for consumerism. As often as we walk past adverts and marketing, when we’re home we experience the same amount, but in comfort.
This often leads us to feel secure and more willing to buy. But we’re actually better off without the shiniest, newest, fluffiest or most trending items.

When we have less, we have less to think about. We experience less concern over missing items, we don’t need to worry and we spend more time contemplating what we truly need.
The value of items has been decreasing as the modern world evolves. Manufacturing processes get faster and less expensive causing the price of material goods to reduce. The consequence of this includes negative environmental impacts and unhealthy relationships with how we treat what
we own. The materials that fast existing items are made of have a directly negative impact on where the material components originate, the people who make them and the process they are made with.
Fast products are unhealthy for our world including ourselves, but we’re trapped in a never-ending cycle because our consumerist ways are easily tempted and satisfied in this way.

We can have a better and more fulfilling life by changing our individual habits. The less we have, the less we contribute to this consumerism. For example, if we have 4 coffee makers, we have to buy 4 different filters, 4 different coffee types and there are most likely 4 different mugs to fit each one. It may be an extreme example but the never-ending cycle exists across most things we
own.

To look at what we have, realise we have more than enough and make the decision to be more conscious of our habits, we can make a difference. We are lucky to live in a world that has a second outlet from consumerism - where items are made for longevity, have the environmental cost in mind and they serve us in a much greater way. If we invest in products that are better for us, we don’t need to have so many.

Less is more. In a world that could easily be taken over by consumerism, voting for change is done by the money spent by the majority of consumers. If more of us show favouritism towards healthier purchasing, the more companies have to change to facilitate this to remain current and profitable.

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